Fix a missing or poor <title> tag
The title tag is the single biggest on-page ranking factor you fully control, and it is the clickable headline in Google results. A missing, duplicated, or truncated title bleeds rankings and click-through on every page at once.
How to fix
Give every page a unique title, 10–60 characters, with the primary term near the front and the brand at the end. Don't keyword-stuff and don't reuse one title site-wide.
<head>
<title>Primary keyword — concise benefit · Brand</title>
</head>
Detected automatically by the SEOlvl SEO Health audit (check title). Run a free audit or see the full issue library.