Fix a missing or wrong-length meta description

Google often rewrites descriptions, but a well-written one still lifts click-through from search — and CTR is a traffic multiplier on rankings you already have. A missing one hands Google a random snippet.

How to fix

Write a unique 50–160 character description per page that reads like ad copy: what the page delivers and why to click. One per page, no duplication.

<meta name="description" content="A specific, benefit-led sentence under 160 characters that earns the click.">

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Detected automatically by the SEOlvl SEO Health audit (check meta_description). Run a free audit or see the full issue library.