Add structured data (JSON-LD)

Schema makes pages eligible for rich results (stars, FAQ, breadcrumbs) that dominate the SERP and lift CTR — and it is increasingly how AI engines (ChatGPT, Google AI Overviews) understand and cite a site.

How to fix

Add JSON-LD in the head: at minimum Organization site-wide, plus the type that matches the page (Article, Product, FAQPage, …). Validate with Google’s Rich Results Test.

<script type="application/ld+json">
{"@context":"https://schema.org","@type":"Organization","name":"Brand","url":"https://example.com"}
</script>

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Detected automatically by the SEOlvl SEO Health audit (check schema). Run a free audit or see the full issue library.