Use exactly one clear H1

The H1 tells users and Google the page's primary topic. Missing it weakens topical relevance; multiple H1s dilute it. Both quietly suppress rankings for the term you actually want.

How to fix

Use one H1 per page that states the page topic in plain language, then structure the rest with H2/H3 in order. Do not use headings purely for visual size.

<h1>The one thing this page is about</h1>
<h2>Supporting section</h2>

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Detected automatically by the SEOlvl SEO Health audit (check h1). Run a free audit or see the full issue library.