Category

Technical

12 terms in this category. Plain-language definitions of the metrics, attributes, and patterns that matter to operators.

Terms
12
of 49 total
Other categories
Core Web Vitals

Google's set of user-experience metrics measuring loading performance, interactivity, and visual stability.

CWV web vitals
Crawl Budget

The number of pages a search engine will crawl on a site in a given time window, constrained by demand and capacity.

crawl rate crawl allocation
Cumulative Layout Shift (CLS)

A Core Web Vitals metric quantifying unexpected visual layout shifts during page load and interaction.

CLS
HTTPS

The encrypted version of HTTP — a baseline ranking signal and trust requirement for modern websites.

SSL TLS secure HTTP
Indexability

Whether a page is technically eligible to be included in a search engine's index.

indexable index eligibility
Interaction to Next Paint (INP)

A Core Web Vitals metric measuring how quickly a page visually responds to user interactions.

INP
Largest Contentful Paint (LCP)

A Core Web Vitals metric measuring when the largest visible content element finishes rendering.

LCP
Mobile-First Indexing

Google's indexing approach that uses the mobile version of a site as the primary source for indexing and ranking.

mobile-first mobile indexing
Robots.txt

A plain-text file at the site root that instructs crawlers which URLs they may or may not fetch.

robots file robots.txt protocol
Structured Data

Standardised markup that describes a page's content in a machine-readable format, enabling rich SERP features.

schema JSON-LD microdata
Time to First Byte (TTFB)

The time between a browser's request and the first byte of response — a foundational performance metric.

TTFB
XML Sitemap

An XML file listing the URLs on a site that the owner wants search engines to discover and index.

sitemap sitemap.xml
Track

Definitions are step one.

Move the metrics next. Track Authority Score across every site you operate — daily, with full history.