7 terms in this category. Plain-language definitions of the metrics, attributes, and patterns that matter to operators.
A content architecture in which a pillar page is supported by topically related sub-pages, all internally linked.
A SERP feature that displays a direct answer extracted from a top-ranking page above the standard organic results.
The process of identifying the queries users search for, their volume, and their relevance to a business.
Google's database of entities — people, places, organisations, concepts — used to enrich search results.
Search Engine Results Page — the page a search engine returns in response to a user query.
The underlying goal behind a user's search query — informational, navigational, commercial, or transactional.
The degree to which a site is considered an expert source on a specific topic by search engines.
Move the metrics next. Track Authority Score across every site you operate — daily, with full history.